The Power of Design: How Interior Style Impacts Your STR Performance

10/10/25, 9:00 PM

It’s not just about location, design sells the stay. Thoughtful, functional, and stylish interiors can make or break your short-term rental’s success.

Design Principles That Drive Bookings:
• Photography-first design – Spaces should be styled to shine in listing photos.
• Neutral palettes with bold accents – Appealing to wide audiences while feeling unique.
• Multipurpose furnishings – Sleeper sofas, reading nooks, or bunk beds add value.
• Themed touches – Nature-inspired, modern-rustic, or lakehouse charm help listings stand out.
• Local touches – Artwork or books from Ohio creators can create emotional connection.

Pro Tip:
Our consulting services include personalized design guidance to help your property shine.